On-Demand Webinar
Transparent Partners – The Urgent Need for Better Data Quality in CDPs
How Anomaly Detection Helped Transparent Partners
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After watching this recording, you'll understand...
- Why managing Data Quality is an integral part of managing any CDP implementation
- The simplicity of creating metrics, monitors, and training the models using Lightup
- Benefits of anomaly detection and being alerted prior to business impact
Their Story
Why Anomaly Detection in a Data Quality Tool is Crucial to Transparent Partners
Transparent Partners has been helping clients evaluate and select customer data platforms (CDPs) for years. CDPs are used to fuel data-driven marketing tactics which businesses depend on to drive revenue. While configuring Tealium’s CDP, Transparent Partners chose Lightup for Data Quality and Anomaly Detection.
Watch our on-demand webinar, where you’ll hear from Darren Rankine, Partner of Technology at Transparent Partners and Josh Wolf, Head of Solutions Consulting at Tealium, discuss how they use the Lightup.
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